For months, Swifties everywhere have been anticipating Taylor Swift’s announcement of her re-recording of “reputation (Taylor’s Version)” and they had been thinking that the 66th Annual Grammy Awards might be the night.
ALSO SEE: Grammys 2024: Taylor Swift’s record-breaking win, plus Miley Cyrus, Victoria Monét
However, during Sunday’s award show, Swift shocked fans when she announced her new album “The Tortured Poets Department” during her acceptance speech after winning best pop vocal album.
All’s fair in love and poetry… New album THE TORTURED POETS DEPARTMENT. Out April 19 🤍https://t.co/WdrCmvLHyA
📷: Beth Garrabrant pic.twitter.com/CCPhmSZ2UD
— Taylor Swift (@taylorswift13) February 5, 2024
Swifties took to social media to react to thew news that the new album was dropping April 19.
Taylor Swift: "MY BRAND NEW COMES OUT APRIL 19TH. IT'S CALLED THE TORTURE OF POETS DEPARTMENT"#GRAMMYs pic.twitter.com/NKjxqYJjCX
— Taylor Swift Updates (@SwiftNYC) February 5, 2024
THE TORTURED POETS DEPARTMENT R U KIDDING ME
— little lesbian intern des 🫧 (@mayaswifefr) February 5, 2024
I JUST SAT 100 YEARS IN CHECKOUT BUT THE TORTURED POETS DEPARTMENT IS MINE
— joe is a tortured poet 🏹 (@isitjoevernow) February 5, 2024
Are you mentally stable or was this your face too when @taylorswift13 announced The Tortured Poets Department? pic.twitter.com/PpGbcUZja2
— nathalie! at the disco (@natsfran) February 5, 2024
WHEN THERE'S A WHOLE NEW ERA ADDED TO THE ERAS TOUR??? OMFG?!?!?
— The Eras Tour (@tswifterastour) February 5, 2024
📹 | Taylor Swift after she just broke the internet with the announcement of her 11th studio album
— Taylor Swift News (@TSwiftNZ) February 5, 2024
Taylor Swift announcing a secret album while everyone is spiraling about Reputation TV #GRAMMYs pic.twitter.com/x1wChuRQaM
— Taylor Banks (@MsTaylorBanks) February 5, 2024
i just know taylor is texting travis rn like “wanna see thousands of swifties lose their minds? watch this🤪” pic.twitter.com/9ExHaRSzhQ
— amber ⸆⸉ iso nola (@theamberskiesss) February 4, 2024
Earlier in the night Swifties were still anticipating the announcement of “reputation (Taylor’s Version)” on social media.
normal people: having a casual sunday
swifties: in absolute chaos over rep tv and spending the whole day waiting for the grammys pic.twitter.com/DxkBpoCSjh
— aims ⸆⸉ 🦋 IS SEEING TAYLOR SWIFT (@shimmeringtay13) February 4, 2024
taylor showing up to the grammys tonight
pic.twitter.com/OxEErROaSd— katie (taylor’s version) (@corneliastkatie) February 4, 2024
actual footage of taylor swift and the swifties right now
pic.twitter.com/ILMu5Jeij7— iya ★ (@hotmessjunk) February 4, 2024
still no sign of blondie… pic.twitter.com/7BizfdvtN6
— Riley 🐍🖤 (@RiledUpForSwift) February 4, 2024
The last time fans thought an announcement for the re-recording of her sixth studio album was near was in November for the final Eras tour performance of 2023 in Brazil.
While it didn’t happen then, Swifties have been right about Swift dropping Easter eggs in the past for album announcements. On August 9 (or 8/9 as in “1989”) Swift announced on her final show at SoFi Stadium in Los Angeles that 1989 (Taylor’s Version) would be her next re-recording. And just a few months prior on May 5, she announced the re-recording of “Speak Now (Taylor’s Version)”
Leading up to tonight’s Grammy Awards ceremony, eagle-eyed fans noticed Swift had changed her social media profile picture to have a black and white filter, a similar color scheme to the original cover art for “reputation.”
The whole timeline right now pic.twitter.com/MOYMfORpTL
— Mollie ⸆⸉. With an IE🖤LDN N1 + N5🖤 (@swiftarmy1989) February 4, 2024
“I’m not in a cult” I whisper to myself as I change my profile picture to a black & white one, because our leader changed hers
— naz (@enchantednaz) February 4, 2024
— Taylor Swift Wallpapers (@kubaswift) February 4, 2024
i love swiftie twitter pic.twitter.com/ctFBVQaH1i
— bre ⸆⸉ ꕤ (@cruelsummerwbre) February 4, 2024
now why does the empire state building always got something to say https://t.co/bQjkymZLrk
— angel 🪩 (@floellasversion) February 4, 2024
oh…..
OH https://t.co/h7rRZ2hxOU pic.twitter.com/2k3w7jtUQt
— 🌈 keirstin!! ✨🪩 (@outofstyle13) February 4, 2024
wait it’s the 66th grammys tonight and she’s nominated for 6 awards… what is her 6th album…REP pic.twitter.com/g445YTiw41
— sam ⸆⸉ (@toleratesam2) February 4, 2024
🚨| Universal Music Group's (UMG) website is now completely in black and white! 🐍 pic.twitter.com/PanS5gfc2o
— The Eras Tour (@tswifterastour) February 4, 2024
Fans also checked on Swift’s site and discovered it appeared to be down. Upon further inspection, many noticed that one of the phrases on the site could be descrambled to spell out “red herring.”
RED HERRING. UNSCRAMBLED. pic.twitter.com/mPaTclhf7q
— raquel lynn 🫶 Eras London June 22 (@taylor_feed) February 4, 2024
🚨| Taylor Nation liked a tweet confirming that Taylor Swift's website being down is 100% intentional 🐍 pic.twitter.com/UHOgzxpzNl
— The Eras Tour (@tswifterastour) February 4, 2024
THE OLD TAYLOR CANT COME TO THE PHONE RIGHT NOW pic.twitter.com/8ltIeXduNv
— remi 🐍🐍🐍 (@remisversion) February 4, 2024
🚨| The source code for Taylor Swift's currently down website includes cryptic messages
"Glitch. In the death of her…"
REPUTATION TV IS COMING 🐍 pic.twitter.com/uy7TT0JeQp
— The Eras Tour (@tswifterastour) February 4, 2024
Swifties took to social media to share their excitement as “Rep TV” started trending on X, formerly known as Twitter, hours before the ceremony.
this is all for her 🫶🏻🖤 pic.twitter.com/Ys8vBpx6bK
— Should’ve Said No(ah) (Taylor’s Version) (@noahlevy13) February 4, 2024
this is all for her 🫶🏻🖤 pic.twitter.com/Ys8vBpx6bK
— Should’ve Said No(ah) (Taylor’s Version) (@noahlevy13) February 4, 2024
reputation (tv) rumours overshadowing the Grammys after they snubbed it in 2018 pic.twitter.com/A9CbdfZVBa
— mariah ♡ (@tayaswizzles13) February 4, 2024
Taylor Swift
Taylor Swift
Taylor Swift
Taylor Swift has declined to address that rumor-
Global superstar Taylor Swift ("and the winner is…")
This is the first time photographers have caught T-Swift on film in six weeks
Taylor Swift
Taylor Swift— ava 💌 (@thislllove) February 4, 2024
swiftie twt today 🫶🏻 pic.twitter.com/NZEld4MzF8
— Alissa (taylor’s version)🐍🖤✨ (@SomeD1ckH3adGuy) February 4, 2024
no but announcing rep tv at the Grammys when they snubbed the original… after winning midnight aoty (an album announced at an awards show) would be so iconic
— abby🥂(taylor’s version) (@thisisabbytryin) February 4, 2024
Unfortunately I feel incredibly overprotective over the rep era because you really just had to be there to truly get it
— nat (@chasingfourtune) February 4, 2024
every swiftie right now: pic.twitter.com/CCWHV1WLfX
— paulina⸆⸉ REP TV IS COMING (@paulina_swiftie) February 4, 2024
https://t.co/GKcHFJvgHX pic.twitter.com/xqnpfaj3iv
— Ron (@midnightstrack2) February 4, 2024
SHE’S DEFROSTING pic.twitter.com/4vhZTEAzDP
— emily 🐍🗞️ (@soitsdelicate) February 4, 2024
RATATATATATATATATATA
— The Eras Tour (@tswifterastour) February 4, 2024
REPUTATION IS COMING
— val • (@karmaszone) February 4, 2024
As Swift walked the red carpet, other phrases started to trend on social media about her outfit such as “She’s wearing white” and “Black and White.”
“do you need to set my watch” “no it’s already perfect. midnight” pic.twitter.com/ShedVxko9E
— Tayvis Nation 🏈🫶🏻 (@tayvisnation) February 5, 2024
📸| Taylor's choker is a clock at midnight 👀🕰️ pic.twitter.com/BaEs8DSnzt
— Taylor Swift Updates 🖤 (@swifferupdates) February 5, 2024
shes wearing white bc her reputation is something she’s no longer ashamed of oh i’m gonna throw up pic.twitter.com/mo5smrQWks
— sona 🦕 (@jumpthenfaIIing) February 5, 2024
SHES WEARING WHITE NOW BUT HEAR ME OUT pic.twitter.com/Hkmc6BMsI7
— mal ✰ (@mallorydotcom) February 5, 2024
SHES WEARING WHITE???? pic.twitter.com/JBrx6qwKx9
— isabella 𓆙 rereading ttc (@starlostbella) February 5, 2024
TAYLORS THERE AND SHES WEARING WHITE????????????????? pic.twitter.com/KROR5HWvqe
— bibi ⸆⸉ ✰ ⋆ 𓆗 FOLLOW LIMIT (@tisthedamneras) February 5, 2024
THE WHITE AND BLACK OUTFIT COMBO AFTER MAKING ALL HER PROFILE PICS BLACK AND WHITE?!? TAYLOR SWIFT YOU ARE INSANE pic.twitter.com/w90nSb3Bfn
— The Eras Tour (@tswifterastour) February 5, 2024
Swift was nominated for six Grammy’s; best pop vocal album, best pop solo performance, song of the year, record of the year, best pop duo/group performance and album of the year. Swift also won album of the year for “Midnights,”making her the first artist in Grammy history to win album of the year four times.
🚨| Taylor Nation liked a tweet confirming that Taylor Swift's website being down is 100% intentional 🐍 pic.twitter.com/UHOgzxpzNl
— The Eras Tour (@tswifterastour) February 4, 2024